The Marketing Analysis Database, (affectionately known as MAD) is a huge SQL Server application; that contains around 1400 tables, 640 views and 120 stored procedures.

We not only created this database but now support, maintain, and enhance it, on an ongoing basis.

This system has been directly responsible for massive savings through monitoring initiative responses, but also allows this major credit bank to target budget spend, according to predictive forecasting models

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